Jeroen is an independent consultant, innovator and lecturer. He helps organizations to participate in the network economy, by developing and aligning (new) business models, business processes and information technology.

Jeroen is an expert in rule driven BPM. By applying a range of BPM and BRM related techniques, he develops process architectures that facilitate experts, allows customers/citizens to really participate and enables collaboration across organizational boundaries. He has experience in the public sector, the financial sector and in health care.

Jeroen enables practical innovation, by translating new ideas and trends into concrete use cases that are both relevant and feasible today. He applies explorative techniques with his customers, both in early stages of development and in parallel to conventional projects.

He is able to communicate and visualize new ideas to broad audiences, including customers, industry partners, academics and internal employees. He regularly publishes and presents his work in academic and professional communities and teaches at different universities.

For a complete overview of publications, see

Professional Experience

Innovator, Consultant, Lecturer
Jeroen van Grondelle Digital Ecosystems (Self employed), 2014 – Current
As an independent innovator and consultant, I help organizations to position themselves to leverage the network economy. By (re)aligning their business models, business processes and supporting technology. And by developing business processes that bridge organizations, offer customers transparent self-service and allow experts to really leverage their expertise. With a strong focus on recent technological developments in process and data analytics. My services include consultancy, explorative projects (“labs”) and training.

Research Fellow
Research Centre of Technology and InnovationHogeschool Utrecht, 2013 – Current
As a research fellow of the Extended Enterprise Studies readership at the HU University of Applied Sciences Utrecht, I participate in research on business processes between and beyond organizational boundaries. The group focuses on supporting business processes in networked ecosystems by applying methods and techniques from both the field of BPM and BRM. I frequently give lectures and supervise graduation projects.

Co-founder and Research Director
Be Informed, 2006 – 2014
As co-founder, I have been involved in Be Informed from day one and have been part of the transformation from a 10-employee startup to an organization of 180 people, active in multiple countries, and delivering its solutions to large organizations such as the Dutch Immigration Services, the European Patent Office, CAK and the Tax Office in the Caribbean. I am one of the architects of Be Informed’s groundbreaking ideas. Throughout the years I have fulfilled different roles across the organization, ranging from product management to presales and consultancy in implementation projects for our customers.
In my most recent role as research director I was responsible for innovation and research. I coordinated the development of our long-term roadmap with all our stakeholders. To facilitate this process, I developed international partnerships and research projects with universities and organized explorative lab projects with customers, partners and academics.

Solution Architect
Be Value, 2004-2006
At Be Value I developed new offerings to help publishers innovate their aging business models. They were able to better monetize their content and expertise by offering services in the heart of their customers’ primary processes, instead of sharing their knowledge in passive ways. This work laid the foundation for Be Informed.

Developer and Software Architect
Logica(CMG), 1999 – 2006
Within Logica, I had a number of roles in systems development, ranging from developer to systems architect, and in both customer projects and in-house offering development. A selection of projects I was involved in:

  • The first Dutch e-government portal that offered digitally signed transactions to citizens;
  • A portal to support single integrated transactions across the work and pensions sector;
  • Development of the open source e-platform case management framework;
  • A case management system for Dutch probation officers;
  • A case management system for the integration of new citizens in Amsterdam.


Innovator – I love to address new challenges by developing new ideas into products with impact. By bringing together business people, developers and academics. By adopting and combining (new) technologies. By developing new business models to match.

Business Analyst – I have broad experience in business modeling, capturing organizational choices in languages from for instance the fields of BRM, EDM and BPM. I am experienced in multi stakeholder situations and am an expert in processes that support and guide its users, rather than restrict them.

Architect/Developer – In all my roles, I have always been involved in systems development. Whether coding myself, or by creating software architectures for big, distributed systems. With an emphasis on configurable, highly modular architectures, that often include advanced reasoning or machine learning.

Product Manager – I have been product owner for big applications, identifying use cases and requirements across the user base, and developing backlogs ready for development.

Other Activities

I regularly publish articles in both professional and academic contexts, and regularly speak at conferences. I am a member of a number of program committees of workshops and conferences in my fields of expertise. A list of these activities is available as appendix or online at


MSc. in Mathematics,
Utrecht University, 1993 – 1999
I specialized in computational science and graduated on the design of a massively parallel algorithm for a large computational (sub)problem in operations research,  symbolic Cholesky factorisation of sparse matrices.

Comenius College, Hilversum, 1987 – 1993